Agnieszka Karcz

Associate

Bio

Agnieszka Karcz specializes in intellectual property law, with special emphasis on trademark law, as well as new technologies law. On a daily basis, she advises Clients on the Internet and e-sport industry. She has extensive experience in providing legal services for film and entertainment productions, as well as cultural events. She has assessed and negotiated coproduction and distribution agreements with major entities on the international market, including European and American film studios.

She has also advised on the modernization and current activity of one of the largest VOD platforms in Poland, extending its services to include new business models and functionalities (applications, services, online payment systems and monetization of content).

She has also worked for a leading national TV broadcaster. While gaining professional experience at the National Audiovisual Institute, today’s FINA [National Film Library], she worked with the Ministry of Culture and National Heritage. During her studies she worked as an intern with the Helsinki Human Rights Foundation and other non-government organizations.
As an advisor to economic operators providing services by electronic means, she also assessed advertising and marketing communication projects and activities intended for social media. Agnieszka Karcz is part of the Law Firm’s TMT Practice and Media Communication & Entertainment Team.

She has attended courses organized by the School of Intellectual Property Law at the H. Grocjusz Centre of Intellectual Property Law in Warsaw. She is a graduate of the Faculty of Law and Administration at the University of Warsaw, and also took part in the Erasmus student exchange program at the Faculty of Law and Philosophy at the University of Zagreb. In 2012, she completed her master’s in cultural studies at the SWPS University of Social Sciences and Humanities.

She is fluent in English and also speaks Croatian.


Related news

Blog 2
07 Jun 2022

New obligations of business entities with regard to accessibility

On 31 March 2022, the Ministry of Development Funds and Regional Policy submitted a proposal for a Product and Service Accessibility Act[1] (PSAA). The bill is intended to transpose Directive (EU) 2019/882 on the accessibility requirements for products and services (European Accessibility Act).[2] This Directive, and thus the bill, are intended to counter social exclusion and enable people with disabilities to live independently[3]. The new standards for product and service accessibility are also intended to help people with functional impairments, such as the elderly or pregnant women. Firms in the e-commerce sector will be among those affected by the legislative proposal.

23 Dec 2021

Influencers under scrutiny by the Office of Competition and Consumer Protection

On 28 September, 2021, the President of Office of Competition and Consumer Protection (“UOKiK”) launched a preliminary inquiry into market influencer activities. UOKiK intends to determine whether activities of entities that post advertising content on social networking sites such as Instagram, Facebook, and TikTok might be misleading for consumers with regard to the way in which advertising content is presented on those sites. Among the reasons why influencers and the advertising agencies representing them have come under scrutiny is complaints by consumers regarding scams. This is a term used for a dishonest way of publicly praising products of doubtful quality or of an exorbitant price. Measures taken by regulators in other European countries such as the UK or France are also a factor in the launching of the inquiry. The measures in those countries are intended to regulate or issue guidelines for standards for activities of influencers with regard to identifying advertising, intended to mitigate the risk of consumers being misled.

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